Meet Flo Lopez
A filmmaker since junior high, and a car guy for fifteen-plus years. VideoReals is where the two meet.
It started with a Super 8 camera
Flo picked up a Super 8 camera in junior high. His first film took first place for comedy in a junior high film contest and screened in an auditorium at Arizona State University. Then came VHS, then everything after it, and now a webcam and a row of buttons at a sales desk.
The tools keep changing. What's underneath doesn't: a story, told to one person, well enough that they want to hear the next part.
Fifteen-plus years on the sales floor
Flo has spent more than fifteen years in automotive Internet and BDC sales: finance and insurance, then Internet Sales Manager, then Digital Director. He knows the job from the desk that answers the leads.
At Street Volkswagen of Amarillo, where he's Digital Director, he built the mini studio method: a regular desk set up so a rep can make a personalized video in one take. Six people on his BDC floor use it every day, with no lights and no editing.
Why VideoReals
Flo started VideoReals to help companies turn personalized video into sales opportunities and real revenue. Some teams want to do it themselves, so we teach them to build a mini studio with the free guide. Others would rather hand it off, so our own human agents run the outreach for them.
The long game is the same either way: turning a transaction into a relationship.