On this day, we celebrate the birthday of Neil Armstrong, the first person to walk on the moon and an iconic X-15 test pilot. Just as Armstrong's pioneering spirit propelled him to explore new frontiers, it's time for us to explore the evolving landscape of social media strategies.
One surprising discovery we've made is how hashtags can impact your reach on Instagram. I think we should dive into how you can optimize your strategy.
The Evolution of Hashtags
Instagram has recently integrated hashtags into their search functionality, making it impossible to search for hashtags separately. This change aligns with predictions from social media experts and highlights a shift in how hashtags are perceived on the platform.
How Many Hashtags Should You Use?
Contrary to popular advice, data shows that top-performing Instagram posts often have zero hashtags. While some recommend using 20+ hashtags, this approach can sometimes backfire, reducing your reach due to Instagram's spam algorithms.
Hashtag Restrictions and Spam Algorithms
Instagram is actively testing restrictions on hashtag use, with some users experiencing limits of five or ten hashtags. Exceeding these limits can trigger spam algorithms, which monitor and flag repetitive or excessive hashtag use, ultimately reducing your post's visibility.
Resetting Your Reach with Hashtags
To reset your account’s reach, avoid hashtags for a few posts. This approach can help clear any accumulated spam flags and improve your organic reach. Experiment with different strategies to find what works best for your content.
A New Approach for Hashtags
You can use hashtags strategically based on your content type. For casual, entertaining posts, hashtags might not be necessary. However, a few well-chosen hashtags can still benefit value-based content with a search-intent audience.
Ready to optimize your Instagram strategy and explore new social media frontiers like Neil Armstrong explored space? You can request a complimentary quote from VideoReals.com today. Let us help you create engaging, AI-enhanced social media posts that captivate your audience and boost your reach. - Flo | flo@videoreals.com
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